Showing posts with label Design thinking. Show all posts
Showing posts with label Design thinking. Show all posts

Monday, March 30, 2015

How to Prepare for the Customer of the Future

Photo by Barry Haynes. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

How can YOU prepare for the customer of the future?

Join me June 3-4 in Miami, Fla. for the Total CX Leaders Conference sponsored by the Institute for International Research USA (IIR USA). This year’s event will help you "learn how to listen to your customers, understand their differences and set the foundation to build a road map to create a seamless experience for modern customers."

With hands-on workshops and featured speakers from companies like AT&T and Marriott International, the Total CX Leaders Conference "brings together thought-leadership to focus on higher level thinking around the strategic alignment of customer strategy, technology and business aspirations."

2015 content areas include:
  • User Experience Design
  • Data-Rich Insights & Analytics
  • Digitizing the Customer Journey
  • Customer Loyalty
  • Design Thinking
  • Omnichannel Experience
  • Analyzing and Measuring VOC
  • Aligning Data Touchpoints
  • Customer Centric-Culture
  • Customer Behavior Trends
  • Translating Insights into Actions
  • New Technologies & Methodologies
  • Big Data Initiatives
This is my second year as a guest blogger for this event. I will post daily during this time frame to IIR’s Customers 1st blog and to Starry Blue Brilliance.

Here are other ways to stay connected with this event:
  • twitter.com/#TCXL15
  • linkedin.com/Total Customer Experience Leaders
  • facebook.com/Total Customer Experience Leaders
Be sure to check it out, and please share this information with those who might be interested in attending this event.

In the meantime, watch for my pre-event and post-event stories on LinkedIn, Twitter, Google+, Customers 1st blog, and my blog. Please share with your networks - let's keep the conversations going!

This article was originally published on Starry Blue Brilliance.


Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.

Monday, December 9, 2013

Total Customer Experience: Factoring Empathy into the Stakeholder Equation

Explore the new realities of building brands and customer relationships in today's socially driven and data abundant world at the Total Customer Experience Leaders Summit, where senior decision makers will gather on April 9-11, 2014 in Miami, Florida.

This year we focus on the emotional drivers that are critical in creating an effective customer story.   Hear from high-level visionary keynotes and in-depth case studies that examine linking insights & data, data measuring & mapping, design thinking, and synthesizing intelligence from B2B and B2C companies across verticals, disciplines and cultures.

Linking- Explore how to connect attitudinal metrics to behavioral data across the enterprise.
Data Mapping- Discover new approaches to measuring and aligning your data.
Design Thinking- Go beyond transaction and strategize a new way forward.
Synthesize- Integrate insights and intelligence to get at the heart of the emotional experience.

All new keynote presentations from leading visionary keynotes:

Lou Carbone
Founder & CEO Experience Engineering and Author,
Clued in: How to Keep Customers Coming Back Again and Again
Keith Ferrazzi
CEO
Ferrazzi Greenlight and Author, Never Eat Alone
Stephen Gates
VP, Global Brand Design
Starwood Hotels & Resorts
Mark Ingwer
Founder
Insight Consulting Group and Author, Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of your Customers
Richard Margetic
Director, Global Social Media
Dell

Those attending are senior decision makers facing tough choices and looking for candid peer-to-peer exchange amongst counterparts who are experiencing the same challenges.

Download the brochure for the full agenda and speaker list: http://bit.ly/1eTivgq

Don't miss out, register today and lock in the lowest rates for Total Customer Experience Leaders 2014. Mention code TCEL14LI & Save 15% off the standard rate. Register today: http://bit.ly/1eTivgq

Total Customer Experience Leaders Summit 2014
April 9-11, 2014
Trump International Beach Resort
Miami, Florida

Cheers,
The TCEL Team
@TotalCustomer
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