How do you find new customers?

At Daily News, they recently took at look at how a business can keep bringing new customers in your door. Even though the list is meant for small businesses, everyone can profit from a few of the suggestions.

1. Develop a plan
2. Realize there is no one path to success
3. Work your local media
4. Infiltrate events
5. Followup
6. Give a little to get a lot
7. Work your personal network
8. Check out the competition
9. Use multiple ads
10. Ask for feedback

What have you seen work the best for you from the list above?