This post on Customers Rock gives an example of how Lighthouse Ice Cream and Yogurt in Ocean Beach, CA is taking a new approach to ever so common “customer wall of fame” that many restaurants adopt. The shop is full of white poster boards hanging from ribbons, filled with photos. When the lady behind the counter was asked what the photos were, she explained that they have been taking pictures of customers for the past 10 years!
This is a cheap and effective way to show customer recognition, but there is more that can be done for no cost at all. With the growing shift of Web 2.0 and social networks, businesses might want to turn to the internet to create communities. Becky Carroll gives a great example of how Facebook groups and a Flickr account full of fans might be an easier way for people to interact and to raise awareness.
Thank you for highlighting this fun little shop and my post from Customers Rock! Making customers feel special is a great way to help build stronger relationships and grow loyalty - as well as word of mouth.
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