Track Your Order of Pizza

Personally, I find myself constantly tracking shipments of items I am expecting whether it be a package from UPS or the latest Puma sneakers I’ve ordered online. Searching the blogosphere I came across Becky Carroll’s latest post on Customers Rock where she highlights a great experience she recently had with Domino’s latest tracking tool Domino’s Pizza Tracker.

Within minutes of Becky ordering her pizza online, she was automatically rerouted to their pizza tracking tool and she immediately saw updates on her pizza progress. Updates are made constantly from the moment the pizza is prepared to the second that is leaves the store for delivery. What I’m more interested to find out is how this service tracking ability is made possible.

This is yet another example of how tracking systems set the bar for customer expectations. What are other examples of companies who have had successful and unsuccessful tracking experiences?