According to
NYTimes.com,
Salesforce.com, the Web-based customer relationship management service that says it has more than a million subscribers, has legitimized the tweet as a cry for help by incorporating Twitter into its system. Now, when customers gripe on Twitter, Salesforce can automatically log a support request, and then post a human response back onto Twitter.
Zappos, and Comcast are just a few of the companies using Twitter for customer service. Do you think more companies will follow suit? We'd like to hear your thoughts.
With companies like Zappos and Dell leading the way, many will follow. The PR buzz for Zappos has been tremendous. As customers start to use Twitter as a microphone, companies will realize they better have a strategy in place to respond and respond quickly!
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