BusinessWeek reports that, "During the current downturn, FreshDirect, the online grocer, based in Long Island City, N.Y., is defying the odds. CEO Richard Braddock (formerly the CEO of Priceline) says that while previous Web grocers used capital to expand, he is focusing on the customer experience. "We are going to make mistakes," he says, "but we will make you feel special, and our job is to offset the inevitable mistakes with some great solutions and great service."
Check out the BusinessWeek's video with CEO Richard Braddock
What other companies are defying the odds in this economic climate by succeeding because of great customer service?
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