Apple speeds customer service with Express Lane

Express lanes are no longer for those with less than 12 items in their shopping basket. Apple device users can now access the company's new Express Lane service if and when they have difficulties with an Apple product. The streamlined interface allows users to see their registered devices alongside any customer service complaints. Customers can stay on top of their requests and track requests that they've previously sent in to Apple.

What do you think of the new service offered by Apple? How can other companies use this functionality to streamline their customer support?

Learn more: Apple speeds up its device support site with Express Lane