Kmart to post customer reviews on store shelves

According to Kmart's blog, the retailer will now put customer reviews directly on the shelves of their games department.

In order for the review to be displayed on shelves they must be:

* Helpful and constructive
* Unique and well-written
* Written for an audience that may be made up of non-gamers; your review will be read by gamers and non-gamers of all ages
* About a title released in the last month or so, or a more "evergreen" title (Example: Red Dead Redemption or NCAA Football 11) that will be prominently featured on store shelves for several months.
* Abide by the MyKmart terms of service
* We won't post reviews that simply say whether a game is good or bad. Reviews that describe gameplay, graphics and storyline are more likely to be featured. (This way, we can cut down on any potential abuse of our program.)

What do you think of Kmart's move to put customer reviews directly on store shelves? Will this help to improve the customer's experience while in store?