Join John Cushman, Vice President of Business Marketing, AT&T at the Total Customer Experience Leaders Summit, taking place October 3-5, 2011 in Phoenix, Arizona as he delivers his keynote presentation:
Creating a Customer Centric Culture
In this presentation, John will provide attendees with a behind the scenes view of how AT&T is blending people, processes and new technologies like social media, to improve its own B2B customer experiences. Tips on ways to link various touch points in the LEARN-BUY-GET-USE-PAY-SERVICE Customer Continuum will be shared.
You will also learn how to:
• Create a Customer Centric Culture
• Identify areas of opportunity
• Track ROI and measure success
In addition to AT&T, the following companies will also share their inside stories on Measurement & ROI, Data Performance, Operational Metrics and Social Media CRM.
Kelley Blue Book, CVS Caremark, Verizon, AAA Northern California, Rockwell Automation, J.D. Power & Associates, Maritz Research, CPI Card Group, Customer Experience Partners, Customer Bliss, EMC, Forrester, Expedia, Allstate Financial, Peppers & Rogers Group, Pfizer, FedEx Corporation, GE Healthcare, Microsoft Corporation, and more.
Download the brochure to see the full program.
The Total Customer Experience Leaders Summit will enable you to effectively measure, align and communicate your customer strategy to ensure business relevance.
Save $500 off the standard & onsite rate. Register with code TCEL11BLOG here:
We look forward to seeing you this October in Phoenix!
The Total Customer Experience Leaders Event Team
Apple’s training policies are effective and it is clear they have great policies in place. I do not think the inside views will negatively affect the Apple experience. Understanding how apple trains might boost other company’s interest in training. In order to become a competitor, companies need to be willing to invest in training and offer their employees the resources they need to be successful at customer service.
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