Businesses Reimagine Customer Experience with Microsoft Dynamics

Software giant Microsoft is helping businesses differentiate themselves in the market with its Microsoft Dynamics technology. According to Microsoft Business Solutions executive vice president Kirill Tatarinov and Microsoft International president Jean-Philippe Courtois, people and businesses can reimagine the way they engage with customers, build brand relevance, and collaborate to stay ahead of the ever-changing market and business environments.

"This is truly the era of the customer where people are more informed and better connected than ever. Businesses urgently need solutions to unite and empower their people so they can best serve and nurture their customers," Tatarinov said. "Microsoft is positioned to deliver agile, integrated business solutions that will help organizations in this new era by delivering amazing customer experiences."

Microsoft Dynamics designs modern business solutions that empower individuals with intuitive tools that allow them to do their best work. Our proactive, easy-to-use business applications adapt to the way people and systems work, enabling businesses to rapidly deploy and be forward-looking in an ever-changing world.

The company also recently unveiled 18 new predefined and configurable process templates that include sports management, healthcare, government and nonprofit, and more. Delivering on the promise of giving customers access to their CRM information on any device, Microsoft confirmed the availability of new touch-optimized experiences on Windows Phones, iPhones and Android phones that give customers powerful functionality and analytics on the go, without a separate license fee.

To make it easy for businesses to buy Microsoft Dynamics CRM to use with Microsoft Office 365, Microsoft is introducing a global pricing promotion that lets eligible existing and new Microsoft Office 365 customers purchase professional licenses of Microsoft Dynamics CRM Online and get up to a 40 percent discount on the price of the CRM license, giving them significant value for their technology investment.

In fact, Metro Bank, Great Britain's first new high street bank in more than a century and an early adopter of Microsoft Dynamics CRM 2013, is using the new solution as the foundation of its customer-first strategy.

"Metro Bank is driving a revolution in banking. We aim to create fans, not customers, and we have a culture that is all about surprise and delight," said Paul Marriott-Clarke, commercial director, Metro Bank, in a statement. "Microsoft Dynamics CRM is our platform to engage with customers and along with Yammer, SharePoint, Office 365 and Lync is helping us to deliver our promise to offer customers the very best in service and convenience."

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big Design, Customers 1st, and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.