Thursday, December 11, 2014

Become a Better Leader and Secure Your Organization’s Future

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"Companies with high leadership qualities were six times more likely to be among the top 20 financial performers of all organizations....
Thursday, December 4, 2014

Optimizing the Customer Experience through Multi-Social Marketing

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In the life sciences industry, multi-social marketing is new to most people. Many assume multi-social marketing is only about applying cor...
Tuesday, December 2, 2014

Save the Date: Creating Magic through Leadership & Service Excellence

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Let the Magic Begin... We are thrilled to invite you to Walt Disney World Orlando for our newest Leadership Experience: Creating Ma...
Monday, November 24, 2014

Marketers Adapt to Digital Customer Trends for Holiday Shopping Season

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Over the last few years, technology has truly revolutionized retail. Black Friday and the holiday season exemplify that change better than ...
Monday, November 17, 2014

Millennials and Beauty: Serving the Eye of a New Generation of Customers

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According to a recent Future in Focus report, by 2017 the Millennial generation, also known as Gen Y, is predicted to surpass the boomer ge...
Monday, November 3, 2014

Call For Presenters: Total CX Leaders Conference

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INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS The Institute for International Research (IIR) is currently seeking presenters for: Total...
Monday, September 15, 2014

What actually happens along the Shopper Decision Journey [Webinar Link Inside]

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If shopper marketing is about influencing shoppers at the point of purchase decision, how much do we really know about how and where shopper...
Wednesday, September 3, 2014

The Customer Experience: A Journey Best Understood in Reverse?

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“Life can only be understood backwards, but it must be lived forwards.” - Soren Kierkegaard Even after decades of study (and oodles of ...
Wednesday, August 20, 2014

Exclusive Interview: Using Consumer Insights to Make Smarter Business Decisions

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In our next episode of the Inside Insights Podcast series brought to you by  Consumer Insights Canada , I am fortunate to sit down with Con...
Monday, August 11, 2014

Invest in Your Customers' Futures

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Photo: Fremont Street Experience in downtown Las Vegas, Nevada by David Stanley , Nanaimo, Canada In "Who Do You Want Your Custome...
Tuesday, July 29, 2014

Consumer Insights Canada Brings TMRE & Shopper Insights into Your Backyard

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Two weeks ago, Shopper Insights in Action uncovered new trends and insights, with one common theme being shared - "Consumers want trus...
Tuesday, July 15, 2014

Do Your Customers Expect the Unexpected?

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Photo by paul bica  “Even in the familiar there can be surprise and wonder." - Tierney Gearon, author Everyone is looking f...
Thursday, July 10, 2014

TMRE is Where You Future is Going

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This is the best conference I ever go to." - Emily Pachuta, Head of Investor Insights, UBS Financial Service In 2013, TMRE hit rec...
Tuesday, June 24, 2014

Using Emotional Energy to Make Your Customer Experience Programs Easier, Faster and Smarter

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Photo by paul bica  Identifying and designing for your customers' and employees' emotional needs will simplify and improve ...
Tuesday, June 17, 2014

The Open Systems Model: A Blueprint to Transform Your Organization's Customer Experience Program

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 Photo by paul bica  "The difficulty lies not so much in developing new ideas as in escaping the old ones.”   - John Maynard...