Converse Takes Customer Management Seriously

I came across this news story from CIOL which highlights Converse’s latest launch of its Converse One Billing and Active Customer Management solution. This new approach will help organizers manage all subscriber orders, regardless of the payment types, as well as accelerate new promotions and offers.

This functionality will help the overall customer experience, since it is making it a lot simpler to handle many different subscriber accounts. Some of the benefits of this solution include real-time credit control and precise order management data which can be presented ultimately to the end-consumer. Capabilities can even be added due to ever-changing business needs and transformations.

This solution is paving the way for more customer management applications to be released. What I’d like to know is what other companies out there are planning to implement something similar within their customer service operations.