Friday, February 20, 2009

Customer service and your stock value

According to a new article at Business Week, researchers at the Michigan Ross School of Business and Vanderbilt University’s Owen Graduate School of Management, customer service has a direct impact on the investors. The study comparing customer service and stock performance showed that as customer satisfaction scores rose over time, stocks outperformed the market.

When a company’s customer satisfaction score has improved over the prior year’s results and is above the national average (currently 75.7), studies show its shares have a good chance of outperforming the broad stock market in the long run.

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