Much discussion takes place on the nature of the audience when discussing customer experience - is it business-to-consumer or business-to-business? The answer is, it's both: every customer is a real, live breathing person - a consumer who ultimately seeks out experiences that engage his time rather than waste it. In the Experience Economy, many approaches once reserved for the B2C space have migrated to the B2B space as companies realize they are selling to business professionals who are ultimately "consumers."
Join Joe Pine, Author of The Experience Economy and Infinite Possibility at the Total Customer Experience Leaders Summit, taking place October 3-5, 2011 in Phoenix, Arizona as he delivers his keynote presentation:
Breaking Barriers in Total Customer Experience
In this presentation, Joe Pine will show you how to create economic value from the experience you create for your customers, featuring examples from many industries that go beyond good and services to staging economic experiences. He will also focus on the increasing use of digital technology, which can make such experiences more efficient and engaging. He will in particular show you how to embrace digital technology in such offerings, creating experiences that fuse the real and the virtual.
Joining Joe at the one event focused on Measuring, Aligning and Communicating Strategy to Ensure Business Relevance are leaders from: Kelley Blue Book, CVS Caremark, Verizon, AAA Northern California, Rockwell Automation, J.D. Power & Associates, Maritz Research, CPI Card Group, Customer Experience Partners, Customer Bliss, EMC, AT&T, Forrester, Expedia, Allstate Financial, Peppers & Rogers Group, Pfizer, FedEx Corporation, GE Healthcare, Microsoft Corporation, and more. Download the brochure to see the full program.
The Total Customer Experience Leaders Summit is the ONLY comprehensive forum for B2B and service oriented B2C leaders to come together for a high level exchange around the issues that matter most.
We look forward to seeing you this October in Phoenix!
The Total Customer Experience Leaders Event Team