Recently we were pleased to present a webinar entitled "Driving Best-In-Class Customer Experience: Beyond Social Media Listening" in cooperation with EmPower Research, a Genpact company.
Joshi presented a "win me, delight me,
keep me" approach to social media customer experience building, with
Empower finding that over time increased awareness of a brand on social
media lead to up to 37% more first timers visiting a brand's page. To learn more, view a recording of the webinar here.
Are you using social media for customer experience?
About EmPower Research:
EmPower Research, a Genpact company (NYSE:G) provides integrated media
and business research services. We help our clients understand
stakeholder perception and needs, empowering them to service better. We
use proprietary methodologies to listen and learn about conversations in
the customer ecosystem, deriving real insights for active stakeholder
For more information, visit http://www.empowerresearch.com
Michelle LeBlanc is a Social Media Strategist at IIR USA with a
specialization in marketing. She may be reached at email@example.com