Today, good customer service is the heart of any
business in virtually any industry. Businesses can offer promotions to bring in
as many new customers in as they want, but unless they can get those customers
to come back, they won’t remain profitable for long. Good customer service is about
bringing customers back and sending them away happy enough to pass positive
feedback along to others.
If you're a good salesperson, you can sell anything to
anyone once, but your customer service approach determines whether you’ll be
able to sell that person anything else. The essence of good customer service is
forming a relationship with customers. So, how exactly do you go about forming
such a relationship? Here are eight tips for having good
customer service in your business.
Answer the phone
Make sure that someone is picking up the phone when someone
calls your business.
Don't make promises you
can’t keep
Reliability is one of the keys to any good relationship, and
good customer service is no exception.
Listen to your
customers
Let your customer talk and show him that you are listening
by making the appropriate responses, such as suggesting how to solve the
problem.
Deal with complaints
If you give the complaint your attention, you may be
able to please this one person this one time - and position your business to
reap the benefits of good customer service.
Be helpful
If you go out of your way to help your customers, they will
be loyal in return.
Train your staff to
be knowledgeable
Give every member of your staff enough
information to make those small customer-pleasing decisions.
Take the extra step
Whatever the extra step may be, if you want to provide good
customer service, take it.
Throw in something
extra
Whether it's a coupon for a future discount, additional
information on how to use the product, people love to get more than they
thought they were getting.
The irony of good customer service is that over time it will
bring in more new customers than promotions ever did!
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