As the market becomes more and more crowded with new products and services, it is becoming more difficult than ever for companies to stand out from the noise. In the past, how you packaged your product was of paramount importance, along with the messaging around it. These elements are still critical, but in addition, now you need to offer your customer a unique experience.
Today, most retailers understand the inherent value of upselling, cross-selling and running specials—at the service level, these tactics maximize the marketing dollars spent getting that customer in the door. Yet small businesses are losing when it comes to capitalizing on these opportunities.