In our next episode of the Inside Insights Podcast series
brought to you by Consumer Insights Canada,
I am fortunate to sit down with Consumer Insights Canada keynote speaker Kelly
Harper, who is the Director Customer Experience Learning at BMO INSTITUTE FOR
LEARNING, to discuss how the power of consumer insights help to make smarter
decisions in business.
Harper goes into how important customer experience is when
it comes using customer insights to make the best business decisions possible. You
need to think about what type of experiences your organization is giving your
customers. Your consumer insights allows
you to understand what is broken in your current experience you are delivering
and what is really important to the customer – what are those elements that you
have to get right each and every single day. Consumer insights will help you
identify and keep track of what is most important to the customer.
Consumer Insights Canada is a conference that showcases the
local Canadian culture in its storytelling. With new entrants like Target
Canada, rapid changes in technology and increasingly discerning customers, the
Canadian retail industry is in a constant state of change, challenging players
to adapt strategies and tactics to remain relevant. This conference was
created for our insights community that focuses on the power of insights in
motivating smarter decision making and shines a particular lens on the local
flavor of shopper insights in Canada.
Check out the full
interview here:
If you’d like to hear more from Kelly, don’t miss her keynote session, “How to Embed a Culture of Customer Experience in your Organization” at Consumer Insights Canada on Tuesday, September 30th at 10:15 am. The event is taking place this September 29-October 1, 2014 in Toronto, Canada. For more information about the event and to register, please visit our website: http://bit.ly/1khTaTJ
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