Date/Time: Thu, Sep 16, 2010 2:00 PM - 3:00 PM EDT
Register: https://www1.gotomeeting.com/register/741046393
Delivering an exceptional customer experience is key to creating differentiation and driving greater profitability. Yet, despite the obvious benefits, it can be challenging to justify investments in improving customer experience. In this session, Lior Arussy, customer experience expert and President of Strativity Group, and Justin Schuster, VP of Enterprise Products at MarketTools, will outline the economics of the customer experience model and discuss how leading organizations are driving profitability through differentiated customer experience. Mr. Arussy will also reveal for the first time the results of the 2010 Consumer Experience Study and describe the key drivers to increase profitability through customer experience.
Participants will learn:
• The results of the 2010 customer experience study
• Would customers pay more for a better experience?
• Business at growth and business at risk – understanding the financial impact
• Formula to define the economics of customer experience
• Telecom case study – The financial impact of customer experience
• Financial Services case study – Maximizing revenues from existing customers
Additionally, all webinar *attendees* will receive a copy of the 2010 Consumer Experience Study at the conclusion of the live event.
Featured Speakers
Justin Schuster, Vice President, Enterprise Products at MarketTools
Lior Arussy, President, Strativity Group
Register below
https://www1.gotomeeting.com/register/741046393
Showing posts with label The Market Research Event. Show all posts
Showing posts with label The Market Research Event. Show all posts
Tuesday, September 7, 2010
Wednesday, July 14, 2010
Free Webinar - Linking VOC to the Bottom Line: Strategies for Uncovering Researchers' Holy Grail
Date/Time: Thu, Aug 5, 2010 2:00 PM - 3:00 PM EDT
Register: https://www1.gotomeeting.com/register/158148440
Mention priority code MWS0034BLOG
In Maritz Research's 2010 Voice of the Customer Challenges and Practices Study, client-side researchers indicated their biggest challenges were linking survey measures to financial/business results and linking VOC information to internal business processes and metrics. Our own clients have told us that the ability to link survey research information to other business information is the "Holy Grail" within their companies.
As a leader in Customer Experience Measurement, Maritz Research is proud to present Keith Chrzan, Vice President, Marketing Sciences, who will discuss our unique perspective regarding the formal, statistical process that enables us to connect various types of data sources to others. Keith will discuss the varying levels of linkage sophistication, the obstacles that face marketers wishing to perform linkage, and the experience we've gained with a large number of linkage engagements. Researchers, operations leaders and those charged with performance improvement in their company's channels will find this discussion an essential primer before attempting to connect the Voice of their Customers to other business data.
Keith is the DVP of Marketing Sciences at Maritz Research. He has over twenty-five years of experience on the client and supplier sides of the marketing research industry. His experience includes positions as Director of Marketing Research at Boehringer Mannheim Diagnostics and Managing Director of Marketing Sciences at IntelliQuest, Inc, an Austin, Texas-based marketing research consultancy serving the technology industry. Keith is well - respected in the marketing sciences industry and has the ability to make complex statistics not only understandable but fun.
We look forward to your attendance. Don't miss it!
Register: https://www1.gotomeeting.com/register/158148440
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