Wednesday, March 25, 2009
Twittering Your Customer Service Woes
According to NYTimes.com, Salesforce.com, the Web-based customer relationship management service that says it has more than a million subscribers, has legitimized the tweet as a cry for help by incorporating Twitter into its system. Now, when customers gripe on Twitter, Salesforce can automatically log a support request, and then post a human response back onto Twitter. Zappos, and Comcast are just a few of the companies using Twitter for customer service. Do you think more companies will follow suit? We'd like to hear your thoughts.
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1 comment:
With companies like Zappos and Dell leading the way, many will follow. The PR buzz for Zappos has been tremendous. As customers start to use Twitter as a microphone, companies will realize they better have a strategy in place to respond and respond quickly!
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