Monday, December 14, 2009

OFFICIAL CALL FOR PRESENTERS - Submission Deadline EXTENDED The Life Stage Marketing Summit Uncovering Opportunities for High Priority Segments

Email by Tuesday, December 15, 2009

May 10-12, 2010
Hotel Sax

IIR is excited to announce that we are putting the finishing touches on the Life Stage Marketing Summit. We are looking for just a few more speakers to cover the following session topic areas: Social Media Strategies (measurement & ROI, branding and innovation are priority key themes), Marketing & Engagement for specific life stage or life style segments and research and Segmentation and Trend Insights, as it relates to understanding your key segments or emerging priority segments better. Case studies are particularly well received.

If you have an interesting case study or provocative perspective to share please contact me directly.

Session topics include but are not limited to:
· Transition in Life Stage: How Your Customer Evolves
· Breaking into New Life Stages without Alienating Your Consumer Base
· Products Across Life Stages - Which Ones Succeed and Why?
· Researching Life Styles and Stages: Tools and Techniques
· Innovating New Products or Services for Multiple Life Stages and Styles
· Common Threads and Differences in Specific Segments
· Creating an Authentic Message to Build Loyalty for Life
· Integrating New Trends into Traditional Products to Grow Your Brand
· Emerging Product Markets for Various Life Stages
· Product Life Stages: Introducing and Removing Products
· Ethnography for Universal Design
· The Spread of Technology through Life Stages
· Keeping Your Product Relevant as Your Consumer Ages
· Using Social Networks and Blogs as a Marketing Tool? What Works?
· The Right Mix of New Media to Reach Your Target Market
· Mobile and Online Marketing: Where Your Consumers Are
· Trends in Social Media and Technology
· How Your Consumers are Using Online Now
· Cutting Edge Trends: What's Next?

The Audience
Who will attend? Leaders from a variety of industries with responsibilities in:

· Marketing
· Market Research and Development
· Product and Brand Management
· Consumer, Customer, Shopper, Strategic Insights
· New Product Development/Management
· Strategic Planning and Development
· Customer Experience, Loyalty, Retention
· Business Development
· eMarketing/Social Media
· Innovation & Discovery
· Communications/Design

Speaker Benefits
Our speakers join us for countless reasons. Come include:
· To advance the purpose and value of reaching life stages and styles
· To showcase the critical role of reaching life stages and styles within their organization
· To network with their peers and other industry leaders and participate in high level, intellectual exchanges

Added Bonus: Each speaker will receive free admission to the conference (a $3000+ value) including admission to all conference sessions, networking breaks, lunches, exhibit hall, cocktail party, etc.

Submission Guidelines & Deadline
For consideration, please e-mail Kim Rivielle at with the following information by Monday, December 14th:
· Proposed speaker name(s), job title(s), and company name(s)
· Contact information including address, phone and e-mail
· Title of presentation
· Brief overview of the presentation (1 short paragraph plus 2 bullets that illustrate audience takeaways): Please note: if your proposal is selected, portions of this description will be printed in the brochure and used online to promote your participation
· Previous conference presentation experience and/or brief speaker biography

Due to the high volume of responses, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

Thank you for your interest in The Life Stage Marketing Summit!

All the best,

Kim Rivielle
Managing Director
Marketing and Business Strategy Division
Institute for International Research
708 Third Avenue, 4th Floor, New York, NY 10017

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