Friday, February 25, 2011

Complimentary Web Seminar from Targetbase and The North American Conference on Customer Management and The Institute for International Research

Join Targetbase and The North American Conference on Customer Management for Engagement Optimization in Healthcare, a one hour, complimentary webinar on Thursday, March 10 from 2-3 PM EST.

Space is limited. Click here to reserve your Webinar seat now.

How do you measure the impact of customer engagement with your content and communications? How can you use a customer’s pattern of engagement to strengthen the relationship and drive prescriptions and adherence?

The tight integration of content, data, cutting-edge analytics and technology can deliver optimal customer interactions and drive your marketing objectives. Learn about an innovative approach that is providing marketers with an actionable gauge of relationship strength and the ability to drive and optimize ROI.

What you will learn:
• Define a “positive engagement” with your content both online and offline
• Connect an “engagement” with the desired outcome, be it your healthcare professional customer writing a prescription or a patient refilling one
• Create relationship management programs that are driven by a pattern of engagement
• View a case study

Brian Kaiser, VP of Strategy
Trae Clevenger, Senior VP, Innovation

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements:
PC-based attendees
Required: Windows ® 7, Vista, XP or 2003 Server
Macintosh ®-based attendees
Required: Mac OS ® X 10.4.11 (Tiger ®) or newer

North American Conference on Customer Management
For over 8 years, NACCM has been your most trusted partner for peer-to-peer sharing, leadership building sessions, and legendary storytellers, leaving you with the inspiration and empowerment to make a difference. NACCM balances practical content you can take action on, unique experiences that reinvigorate, and big-name keynotes that inspire- all while stressing the importance of keeping the customer at the center of every business decision.

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