The North American Conference on Customer Management (NACCM) would like to invite you to enjoy two complimentary resources in the six weeks leading up to the event. First, join us for a complimentary one-hour web seminar: Do You Have Customer Experience Assassins? Investigating geo-demographic differences across sectors.
Are there customers out there who are just impossible to satisfy? That is, those customers who consistently evaluate products and services unfavorably regardless of industry. Response style explanations notwithstanding, this type of so-called, “Customer Experience Assassin” lurks out there and could be damaging not just your brand but others in their path. But who are they, how do we avoid their ire, and what, if anything, should we do about them?
Likewise, there are “Customer Experience Angels”, individuals who float through life blissfully unaware of the poor service and products they endure. They won’t complain about cold soup or the unkempt hotel room. They won’t return things, don’t complain much or at all, and they are generally happy people. Or maybe they just generally get better service for a variety reasons. Either way, as an organization you would want to know, “who are they and how do we get them to have an even greater influence on others?"
To answer these questions, Dave Fish, VP of Client Solutions, Maritz Research, guides you through discoveries found using Maritz Research’s CEBenchmarks study. In this study we track 34 customer experiences in 16 different industries among 263 different brands. Join us for the webinar on Wednesday, October 12, 2011 from 2:00 PM - 3:00 PM EDT.
Register here: https://www1.gotomeeting.com/register/992023681
Please mention code MWS0042SM when registering
Secondly, NACCM's partner, GfK Custom Research North America, has recently published "The Generational Effect", a white paper that explores the concept of generation and the extent to which various generations are both similar and different in their degree of loyalty, and the drivers of loyalty to companies in the various sectors. GfK compares key loyalty metrics from the benchmark surveys in the banking, automotive, credit card and cell phone sectors to reveal insights associated with this conjecture. To read the paper, click here.
Want to hear more from GfK? Join us at NACCM for the session "Become a Better Leader in Customer Loyalty: Customer Loyalty and Experiences Across the Generations" on Tuesday, November 15th, 2011.
Drawing on GfK Customer Loyalty cross-industry benchmark surveys, this session compares the generations in terms of the delighters that drive customer loyalty and dissatisfiers that drive customers crazy and lead to defection. Explore the similarities and differences between generational cohorts, such as Millenials (GenX) and GenYers, Boomers, Traditionals and emerging GenZ. To learn more, download the brochure.
Plus, you won't want to miss out on this year's keynotes:
Janice Green, Chief Customer Advocate, NATIONWIDE INSURANCE
John Costello, Chief Global Marketing & Innovation Officer, DUNKIN BRANDS
Jamie Noughton, Speaker of the House, Chief Culture Ambassador, ZAPPOS.COM
Michael Hoffman, Author, CUSTOMER WORTHY
Pete Winemiller, Senior Vice President, Guest Relations, NBA'S OKLAHOMA CITY THUNDER
Register today.
We look forward to welcoming you this November 14-16 at Disney’s Contemporary Resort in Orlando.
The NACCM Event Team
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Showing posts with label webinars. Show all posts
Showing posts with label webinars. Show all posts
Friday, October 7, 2011
Friday, February 25, 2011
Complimentary Web Seminar from Targetbase and The North American Conference on Customer Management and The Institute for International Research
Join Targetbase and The North American Conference on Customer Management for Engagement Optimization in Healthcare, a one hour, complimentary webinar on Thursday, March 10 from 2-3 PM EST.
Space is limited. Click here to reserve your Webinar seat now.
How do you measure the impact of customer engagement with your content and communications? How can you use a customer’s pattern of engagement to strengthen the relationship and drive prescriptions and adherence?
The tight integration of content, data, cutting-edge analytics and technology can deliver optimal customer interactions and drive your marketing objectives. Learn about an innovative approach that is providing marketers with an actionable gauge of relationship strength and the ability to drive and optimize ROI.
What you will learn:
• Define a “positive engagement” with your content both online and offline
• Connect an “engagement” with the desired outcome, be it your healthcare professional customer writing a prescription or a patient refilling one
• Create relationship management programs that are driven by a pattern of engagement
• View a case study
Speakers:
Brian Kaiser, VP of Strategy
Trae Clevenger, Senior VP, Innovation
After registering you will receive a confirmation email containing information about joining the Webinar.
System Requirements:
PC-based attendees
Required: Windows ® 7, Vista, XP or 2003 Server
Macintosh ®-based attendees
Required: Mac OS ® X 10.4.11 (Tiger ®) or newer
North American Conference on Customer Management
For over 8 years, NACCM has been your most trusted partner for peer-to-peer sharing, leadership building sessions, and legendary storytellers, leaving you with the inspiration and empowerment to make a difference. NACCM balances practical content you can take action on, unique experiences that reinvigorate, and big-name keynotes that inspire- all while stressing the importance of keeping the customer at the center of every business decision.
Friday, June 4, 2010
Complimentary Webinar: Emotional Marketing- The New Rules of Engagement - June 30 at 2:00 - 3:00PM EST
Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/224085977
Priority code: M2115W1BLOG
Words are the most powerful force on earth, as the greatest moments in history and advertising have been captured by words. Words can be electric if chosen correctly, so when you use them to advertise your products, services and brands make them come to life by igniting people’s hearts in order to light up their minds. Neurologists agree that what we hear is retained for 5 seconds and what we see is retained for 1 second.. why then do we continue to focus on visual stimulus when we should be engaging a greater part of your consumers brain? If you want to be unforgettable learn to engage all your consumers’ senses. Do your customers wait on the sidelines for the next promotion or is their loyalty dictated by how you make them feel?
Marketers today face unprecedented challenges with respect to gaining the consumer's attention due to the emergence and convergence of technology. Consumers today are constantly bombarded with messages from companies trying to gain share of their hearts through effective advertising. One of the biggest questions that our presenter Inez Blackburn has is why marketers insist on answering questions in their ads that none of their customers are asking. Consumers today are struggling with the current economy and as a result are constantly looking for escape. Too often marketing messages are focused on a product feature or attribute with little relevance to the consumer.
There is a sea of change brewing in the advertising industry triggered by an explosion in digital media. These changes have resulted in tremendous upheavals in traditional advertising and marketing.
Does your message or advertisements speak to their mind or heart? Will you win by logic or emotion?
“A man convinced against his will is unconvinced still,” Pastor Phil Johnson
What you will learn:
-Learn to leverage new consumer insights to create promotions beyond price
-Learn the 5 critical success factors for effective marketing in a sea of choice
-Gain a greater share of heart with emotional marketing designed to engage the senses
-Understand new consumer models and buying behavior and the impact of somatic markers
-Sustainability and Social responsibility is only he beginning , survival will depend on your ability to remain relevant for a greater share of heart
-We understand why consumers buy now we need to understand why consumers lie – learn what really drives consumer decision making
About the Presenter:
Inez Blackburn
President of Market Techniques & Innovations, Inc.
Inez Blackburn is a globally recognized speaker, industry leader, innovator, and pioneer in launching global brands with over 25 years experience. She has worked with many Fortune 500 companies and led numerous executives through her Positioned for Profit Seminars and Marketing to the Max Workshops. She has been on the Dean’s list for excellence in teaching for 10 years and is a featured trainer at numerous executive events. Inez is President of Market Techniques & Innovations, Inc. and an adjunct professor at the University of Toronto, Wright State University, and S.P. Jain University in Singapore and Dubai, as well as a featured instructor at Pennsylvania State University.
She has worked extensively with major corporations and has played a pivotal role in implementing customer-centric strategic plans, marketing best practices, and balanced performance metrics. She also teaches companies how to leverage the power of collaboration for a sustainable competitive advantage.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/224085977
Priority code: M2115W1BLOG
Words are the most powerful force on earth, as the greatest moments in history and advertising have been captured by words. Words can be electric if chosen correctly, so when you use them to advertise your products, services and brands make them come to life by igniting people’s hearts in order to light up their minds. Neurologists agree that what we hear is retained for 5 seconds and what we see is retained for 1 second.. why then do we continue to focus on visual stimulus when we should be engaging a greater part of your consumers brain? If you want to be unforgettable learn to engage all your consumers’ senses. Do your customers wait on the sidelines for the next promotion or is their loyalty dictated by how you make them feel?
Marketers today face unprecedented challenges with respect to gaining the consumer's attention due to the emergence and convergence of technology. Consumers today are constantly bombarded with messages from companies trying to gain share of their hearts through effective advertising. One of the biggest questions that our presenter Inez Blackburn has is why marketers insist on answering questions in their ads that none of their customers are asking. Consumers today are struggling with the current economy and as a result are constantly looking for escape. Too often marketing messages are focused on a product feature or attribute with little relevance to the consumer.
There is a sea of change brewing in the advertising industry triggered by an explosion in digital media. These changes have resulted in tremendous upheavals in traditional advertising and marketing.
Does your message or advertisements speak to their mind or heart? Will you win by logic or emotion?
“A man convinced against his will is unconvinced still,” Pastor Phil Johnson
What you will learn:
-Learn to leverage new consumer insights to create promotions beyond price
-Learn the 5 critical success factors for effective marketing in a sea of choice
-Gain a greater share of heart with emotional marketing designed to engage the senses
-Understand new consumer models and buying behavior and the impact of somatic markers
-Sustainability and Social responsibility is only he beginning , survival will depend on your ability to remain relevant for a greater share of heart
-We understand why consumers buy now we need to understand why consumers lie – learn what really drives consumer decision making
About the Presenter:
Inez Blackburn
President of Market Techniques & Innovations, Inc.
Inez Blackburn is a globally recognized speaker, industry leader, innovator, and pioneer in launching global brands with over 25 years experience. She has worked with many Fortune 500 companies and led numerous executives through her Positioned for Profit Seminars and Marketing to the Max Workshops. She has been on the Dean’s list for excellence in teaching for 10 years and is a featured trainer at numerous executive events. Inez is President of Market Techniques & Innovations, Inc. and an adjunct professor at the University of Toronto, Wright State University, and S.P. Jain University in Singapore and Dubai, as well as a featured instructor at Pennsylvania State University.
She has worked extensively with major corporations and has played a pivotal role in implementing customer-centric strategic plans, marketing best practices, and balanced performance metrics. She also teaches companies how to leverage the power of collaboration for a sustainable competitive advantage.
Friday, September 26, 2008
Can't Miss: Keith Ferrazzi Web Seminar
We were pleased and honored to have Keith Ferrazzi give a fantastic webinar entitled, "Team Bonding: How Building Internal Relationships will Lead to Big Wins with Your Customers.” Keith Ferrazzi, the CEO of Ferrazzi Green Light will be a keynote speaker at the 2008 NACCM Customers 1st.
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