In this, the final episode of our 2011 Storyteller Spotlight podcast series before we arrive at the 2011 NACCM event, I spoke with Pete Winemiller, Senior Vice President, Guest Relations of the NBA's Oklahoma City Thunder.
People do not remember days, they remember moments – Moments Matter! Your verbal and nonverbal communication with customers can make or break consumer loyalty in a split second. Customers think more about their experiences with people than they do about products and services. David Stern, Commissioner of the NBA, recognized Pete “for setting the gold standard for the NBA fan experience.” Learn why at this session, where the key takeaway will be "Feel the power of thinking big & ACTING
SMALL to really CLICK!TM with your Guests."
In this podcast we discussed how Pete helps to make 18,000 sports fans feel at home on a regular basis, and the ways we can stay connected to our customers in this increasingly high-tech world. Listen to the podcast here.
To hear more from Pete, join us this month at NACCM! Remember, readers of the Customer's 1st blog and save 15% off the standard registration rate at NACCM with code NACCMBlog.
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Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at firstname.lastname@example.org.