I caught up with her last week to record a quick podcast where we discussed the growing priority of creating a customer centric culture and some steps an organization can take to identify and change their culture.
On trying to create a customer-centric culture Janet says "it's one of the most challenging transformational change initiatives for any senior executive to undertake." However, there are some concrete steps you can take to get there. The first being, define what culture your organization currently operates within.
For more on the process and the types of culture you may currently be operating under, listen to the podcast here.
If you'd like to hear more from Janet LeBlanc, join us at the Total Customer Experience Leader's Summit this June in Boston. As a reader of our blog we’d like to offer you a 15% off the standard registration rates, use code TCEL12BLOG to save. Visit the webpage to register today.
Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.
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