You may have noticed some changes here on the blog lately. We've updated our design to provide a better experience for you, our readers, in anticipation of the launch of the 2013 Total Customer Experience Leaders Summit.
The Total Customer Experience Leaders Summit is more than a conference, it's a call to action for all leaders charged with and committed to strengthening and advancing their organization with a sound customer plan.
2013 will unite customer-focused professionals across industries, cultures and departments to deliver an unparalleled facilitation of provocation, collaboration and communication of higher level thinking around the alignment of customer strategy with business relevant aspirations. Download the brochure for the full agenda.
The opportunity for capturing data across touchpoints is exponential. Linking data driven behavior to business results, designing next generation customer experiences and measuring the impact of your customer programs is the difference between great and greater.
Customer Experience Design - Explore how VOC data and design principles can be used to engineer experiences across your organization.
Strategy - Interpret, analyze and evaluate your customer strategy to ensure business relevance
Measurement & Feedback - Drive change and optimize your sales force by measuring customer feedback through the entire customer journey.
Alignment - Integrate and leverage your customer touchpoints - measurement & ROI, linkage, VOC, social media, technology, design principles, operational metrics and senior leadership.
We proudly announce all new keynote presentations from leading B2B and B2C companies:
• Jasmine Green, Vice President, Chief Customer Advocate, NATIONWIDE
• Thomas Feeney, President & CEO, SAFELITE AUTOGLASS
• Peter Fader, Professor of Marketing, THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA
• Sean Bruich, Head of Measurement Platforms & Standards, FACEBOOK
• D. Randall Brandt, Ph.D., SVP, Customer Experience Management, MARITZ RESEARCH
• Chris Frank, Vice President, AMERICAN EXPRESS, Author, DRINKING FROM THE FIRE HOSE
• Ken Erickson, Ph.D., CEO & Cultural Anthropologist, PACIFIC ETHNOGRAPHY COMPANY
• Andres Nicholls, Partner, PROPHET
Visit our website and download the brochure for the full speaker list and session details.
Your success lies in your ability to know your customer, to value your customer and and all their unique experiences. We invite you to the 2013 summit to Craft Your Insights-Rich Customer Story - From Transparency to Trust.
As a reader of this blog, we’d like to offer you a 15% off the standard registration rates, use code TCEL13BLOG to save. Visit the webpage to register today.
We look forward to seeing you next April in Boston!
The Total Customer Experience Leaders Event Team
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