Wednesday, February 20, 2013

Looking at leaders: Anders Nicholls

Our 2013 event is all about the Insights-Rich Customer Stories. With that in mind, in the months leading up to the 2013 Total Customer Experience Leaders Summit we're going to be featuring some of our amazing customer experience leaders here on the blog.

This week, let's take a look at:

Andres Nicholls, Partner, Prophet

Presenting one of our "Design" focused sessions, Nicholls will be telling the story of Emart.

Emart is the largest retailer in South Korea, with more than 120 big-box superstores, including some in China. With an eye toward a brand invention and format development, Emart recently created three stand-alone retail brands: Matrix, a specialty consumer electronics store; Molly’s Pet Shop, a high-end pet store/pet hotel; and Emart Traders, a warehouse-style store. Take an inside look at the design and development of these brands and their introduction to the Korean consumer.

In this session, you'll learn about:
• Leveraging segmentation data to focus on your most profitable segments
• Engaging customers to create a compelling and differentiating brand experience
• Designing your brand positioning and bringing it to life

For a great sneak peek of the session, check out this blog post on the Emart transformation.

For more about the Total Customer Experience Leaders Summit and our featured speakers, visit our website and download the brochure. Register as a reader of our blog with code TCEL13BLOG to save 15% off the standard registration rates. Visit the webpage to register today.

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