Wednesday, February 27, 2013

Looking at leaders: Ken Erickson

Our 2013 event is all about the Insights-Rich Customer Stories. With that in mind, in the months leading up to the 2013 Total Customer Experience Leaders Summit we're going to be featuring some of our amazing customer experience leaders here on the blog.

This week, let's take a look at:

Ken Erickson, Ph.D., CEO & Cultural Anthropologist, Pacific Ethnography Company

Erickson will be presenting the keynote "Able to Fly: Global Design Ethnography and Airplanes" at the 2013 Total Customer Experience Leaders Summit. In this session, you'll hear how Boeing wanted to understand the experience of differently-abled passengers around the world to improve the design of its passenger airplanes. Fly-along research in India, Chile, the USA and China, with an anthropological eye on “rites of passage” revealed how existing design—and service—made the experience disabling.

The audience will learn:
• How ethnographic methods are applied to design research
• How universal design transforms special needs into universal benefits
• How aging reshapes consumer needs and widens business impacts.

For more about the Total Customer Experience Leaders Summit and our featured speakers, visit our website and download the brochure. Register as a reader of our blog with code TCEL13BLOG to save 15% off the standard registration rates. Visit the webpage to register today.

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