Software giant Microsoft is helping businesses differentiate
themselves in the market with its Microsoft Dynamics technology. According to Microsoft
Business Solutions executive vice president Kirill Tatarinov and Microsoft
International president Jean-Philippe Courtois, people and businesses can
reimagine the way they engage
with customers, build brand relevance, and collaborate to stay ahead of the
ever-changing market and business environments.
"This is truly the era of the customer where people are
more informed and better connected than ever. Businesses urgently need
solutions to unite and empower their people so they can best serve and nurture
their customers," Tatarinov said. "Microsoft is positioned to deliver
agile, integrated business solutions that will help organizations in this new
era by delivering amazing customer experiences."
Microsoft Dynamics designs modern business solutions that
empower individuals with intuitive tools that allow them to do their best work.
Our proactive, easy-to-use business applications adapt to the way people and
systems work, enabling businesses to rapidly deploy and be forward-looking in
an ever-changing world.
The company also recently unveiled 18 new predefined and
configurable process templates that include sports management, healthcare,
government and nonprofit, and more. Delivering on the promise of giving
customers access to their CRM information on any device, Microsoft confirmed
the availability of new touch-optimized experiences on Windows Phones, iPhones
and Android phones that give customers powerful functionality and analytics on
the go, without a separate license fee.
To make it easy for businesses to buy Microsoft Dynamics CRM
to use with Microsoft Office 365, Microsoft is introducing a global pricing
promotion that lets eligible existing and new Microsoft Office 365 customers
purchase professional licenses of Microsoft Dynamics CRM Online and get up to a
40 percent discount on the price of the CRM license, giving them significant
value for their technology investment.
In fact, Metro Bank, Great Britain's first new high street
bank in more than a century and an early adopter of Microsoft Dynamics CRM
2013, is using the new solution as the foundation of its customer-first
strategy.
"Metro Bank is driving a revolution in banking. We aim
to create fans, not customers, and we have a culture that is all about surprise
and delight," said Paul Marriott-Clarke, commercial director, Metro Bank,
in a statement. "Microsoft Dynamics CRM is our platform to engage with
customers and along with Yammer, SharePoint, Office 365 and Lync is helping us
to deliver our promise to offer customers the very best in service and
convenience."
About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big Design, Customers 1st, and ProjectWorld and World Congress for Business
Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.
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