Wednesday, November 13, 2013

Is Your Customer Experience Holiday-Ready?

There are only 43 days until Christmas. Are you ready? Is your company’s customer experience ready?

You better be. This year, the first full night of Hanukkah and Thanksgiving coincide for the first time since 1888. Now, thanks to the proliferation of mobile devices, holiday shopping can be done from a variety of sources — in-store, mobile and desktop. No matter where customers are, most expect to have the experience stay the same.

It the past, stores didn't start to prepare for the holiday season until after Thanksgiving, and there was an expectation that you shopped when the stores were open and if you missed out. As shopping online became popular, retailers needed not only to maintain an active in-store presence, but also manage inventory online. Some stores stay open 24-hours between Thanksgiving and Christmas, making it easier than ever to find the perfect gift any time of day or night.

If you're not focused on turning customers from browsers into buyers, you can bet that they will go elsewhere to make their purchases. So, how can retailers prepare to handle omnichannel marketing and help customers find the best products at the right prices?  

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