When it comes to obtaining and retaining customers, remembering what you learned in kindergarten really isn't enough anymore. Now, it hinges on the effective use of social media and other Internet-based resources, according to a new study from Consero Group.
Further, Chief Customer Experience Officers will continue to need a variety of new tools and processes to manage the smart consumer effectively and retain customers in a competitive marketplace. More companies recognize the importance of positive customer experience to overall success. But even though budgets and staff sizes are increasing in many firms, many CX executives still lack sufficient resources to run their departments well.
Check out this cool infographic by CMSWire about how to create a positive customer experience: