Wednesday, May 28, 2014

Which Comes First: Business Strategy or Customer Experience?

Photo by paul bica

Following up on yesterday's post, "Making Promises, Keeping Promises: Building Brand and Loyalty through Customer Experience," organizations must transform by aligning toward customer experiences to gain a competitive edge, as explained in "Customer Experience: Is it the Chicken or Egg?" by Christine Crandell.

During last month's Total Customer Experience Leaders Summit, brand strategists, innovation experts and other thought-leaders shared their insights and best practices for driving a customer-centric culture. Here are some highlights to help you design and deliver exceptional customer experiences:

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at

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