Using social media to re-connect with consumers on and off-line

Retail is but a platform for people to engage in a sensorial way with brands. The dialogue is happening off-shelves. With the help of technology the consumer are in the driving seat, able with a cell phone to compare prices, review promotions, ask their friends for advice or order online for a better offer. Retail need to be part of this conversation to compete and leverage their teams to respond.

Learn more in "From Brick to Click: Designing to Peak Emotions: Using Social Media to Re-connect with Consumers On and Off-Line" keynote presentation by Marc Gobe, President of Emotional Branding and Author of Emotional Branding on Wednesday, September 29th at The Category Leadership Conference in Chicago. Register today and save $200 off the standard rate.

Customers 1st LinkedIn July Newsletter

The latest edition of the LinkedIn Customers 1st newsletter came out today. If you didn't have a chance to read it, check it out here:

http://www.iirusa.com/upload/wysiwyg/New%20Media/NACCMJulyhtml.htm

If you'd like to network with over 1,000 other customer service professionals and receive these email newsletters monthly, please join our Customers 1st LinkedIn Group!

Social customer service

Although many companies are diving into the world of social networking customer service, it still remains to be seen whether or not companies need to set up formal contact centers with these mediums. The survey done by Datamoniter found that using these tools for customer service really depends on the company. The company should have social networking tools already at work in their company, and foudn that it's often more useful for small companies. Find out more here.