This post on bizreport.com discusses how recent research conducted by ATG shows us that many Europeans are not satisfied with their online shopping experiences. In countries like Germany, Spain, and England consumers are becoming increasingly frustrated with poor customer service, checkout problems, and unsuccessful login attempts.
Frank Lord, VP for ATG in Europe, the Middle East and Africa mentions:
It's clear the e-tail market in Europe is still finding its feet. Web shops that consider customer service first by integrating the tools that meet local needs, such as shorter check out sequences in the UK and Germany, and live help in France and Spain, stand to benefit."
It is crystal clear that European retailers still have a lot of work ahead of them in terms of online customer service.