Often companies are focused entirely on satisfaction scores which are only the first step in truly understanding customer satisfaction. In order to respond to customer feedback, and increase satisfaction you must understand the meaning behind the score to be able to anticipate customer needs.
Join us to hear how SimplexGrinnell developed a process not only to measure the quality of customer relationships, but also to take action to exceed customer expectations.
Speakers:
Karl Sharicz, Manager of Customer Intelligence, SimplexGrinnell
Bill Herald PhD, Research Consultant, MarketTools
Register here
Mention priority code MWS0033BLOG
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