Social Media isn't just a place for B2C companies to announce promotions or sales or address customer concerns. In fact, it can be an excellent platform for B2B companies to create dialog and form engaging human connections with potential prospects, as well as track industry trends and position themselves as a thought leader in the space.
Check out this recent post on Fast Company for "6 ways B2B companies can take advantage of Twitter" as a starting point.
For more in-depth information on this topic, join us this October at the Social Media CRM
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