In the weeks leading up to the 2011 Total Customer Experience Leaders Summit we're going to be hearing from some of the speakers.
Today we have an interview with John M. Cushman of AT&T. John will be presenting "Creating a Customer Centric Culture" on Oct. 4th 2011 at the Total Customer Experience Leaders Summit. This session will highlight the myriad of reasons why creating a customer centric culture is essential to businesses of all sizes today. Attendees will be provided with a behind the scenes view of how AT&T is blending people processes and new technologies like social media, to improve its own B2B Customer experiences. Tips on ways to link various touch points in the LEARN-BUY-GET-USE-PAY-SERVICE Customer Continuum will be shared. Learn how to:
• Create a Customer Centric Culture
• Identify areas of opportunity
• Track ROI and measure success
To learn more about the Total Customer Experience Leaders Summit, download the brochure here.
In our interview, Cushman said "what keeps me challenged is the rate of change." Hear more about the changing customer experience world, by listening to the podcast here.
To hear more from and network with customer experience leaders, join us this October in Phoenix, AZ for the Total Customer Experience Leaders Summit. Register for the event here. Please use priority code TCEL11BLOG when registering.