Wednesday, March 19, 2014

A New Twist on Storytelling: The Cleveland Clinic Empathy Series Continues

To follow-up on my post "The Critical Element Missing from Your Customer Experience Programs," here is the next video in the Cleveland Clinic empathy series. “You’ll be moved by these life-changing stories, and astonished when you learn what these patients have in common.”

Cleveland Clinic’s Empathy Series Continues – Patients: Afraid and Vulnerable

If the video doesn't appear, you can view it at

This year’s Total Customer Experience Leaders Summit (TCEL) focuses on “Return on Relationships: Factoring Empathy into the Stakeholder Equation.” Here are just two of the many TCEL sessions where you’ll "discover the emotional drivers that are critical in creating an effective customer story and how to factor empathy into the bigger equation to get a return on customer relationships:"
  • “Bringing Empathy into Your Organization,” Crystal Collier, CEO, Tarp Woldwide and Dan Hill, President, Sensory Logic
  • “Empathetic Marketing for Total Customer Experience,” Mark Ingwer, Ph.D., Founder, Insight Consulting Group
Want to learn more about customer experience from Crystal, Dan and Mark in person? Join them at Total Customer Experience Leaders Summit 2014 in Miami in April. To learn more about the event and register, go to

Stay connected with TCEL:
  • #TCEL14
  • Customer Experience Leaders
Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at

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