FreshDirect knows it has to keep up with its customers in this economy. As the largest online grocer in New York, they must keep up with the fast paced consumer base. So after a summer spent doing market research, they've now changed a few of their business practices and seen it pay off with larger orders and more repeat customers.
They've initiated a new system that can tell their consumers how fresh their produce is. Since customers ordering food online can't judge the freshness of the vegetables and fruit, a new five star system allows customers to see the quality of the next days produce as judged by the managers at FreshDirect. They've also changed their packaging, eliminating Styrofoam containers for 50% of their orders, and better packing their cardboard boxes so that a box doesn't arrive with just one or two items. They've also opened up more delivery slots for most popular time slots such as Saturdays.
Fresh Direct has made it a point to focus on the needs of their customers. Have you made changes recently that your customers have responded to? What were they?
Source: Internet Retailer
Showing posts with label New York City. Show all posts
Showing posts with label New York City. Show all posts
Thursday, January 8, 2009
Monday, May 19, 2008
The Best Advice
Michael Bloomberg is the Mayor of
The advice was, first, always ask for the order, and second, when the customer says yes, stop talking.
Charlene Begley, President and CEO, GE Enterprise Solutions
Spend a ton of time with your customers. Especially when you're new, the first thing you should do is go out to customers and ask them how you compare with competitors, how your service is, what they think of your products.
Alan Mulally, President and CEO, Ford Motor Company
The best advice I ever received was to have a point of view about the future that focuses on the customer. Have a point of view. Focus on the customer.
The customer is such an important part of every business. Every action must be taken into consideration, and all should focus on how your customer will like your latest move, action or product. You’re doing business for the customer. What’s the best advice you’ve ever received on appealing to your customers?
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