U.S. companies Social Media spending tied to customer loyalty

Internetretailer.com reports that a new study finds U.S. companies that use social media to deepen customer loyalty spend nearly twice as much on the marketing tactic as those that use it for other reasons. Further, marketing budgets related to social media are growing, with loyalty initiatives growing the fastest in terms of dollars spent. The amount of marketers’ social media budget allocated to loyalty increased by 293% from 2009 to 2010, while brand awareness and customer acquisition budgets increased by 189% and 214%, respectively. Social media budgets for driving loyalty have experienced the most growth for the past three years, the report says.

As customer loyalty continues to be the major push within social media use; how can customer loyalty professionals leverage this toward actionable results?

Learn more: U.S. companies spend for social media tied to customer loyalty

Enhance your customer loyalty and engagement skills with Robyn Tippins, Community Lead at Yahoo! Developer Network as she presents, "From Ordinary Customer to Fervent Fans: Yahoo! Helps Customer Take the Leap" at NACCM 2010 - October 25-27, 2010 in Orlando. Visit the NACCM 2010 event page to download the brochure.

NACCM 2010 Speaker Spotlight: Joshua Karpf, PepsiCo

Joshua Karpf is Head of Digital and Social Media at PepsiCo, a $40 billion global beverage and snacks company with a portfolio of iconic brands including Pepsi, Frito-Lay, Gatorade and Quaker Oats. In his role, he helps develops programs that leverage digital media to communicate with online and offline constituencies, build connections and deliver on company objectives. He also leads educational efforts in this area around the company. Prior to joining PepsiCo Josh spent six years at the General Electric Company in social media, marketing communications, employee communications and public relations.

Join Joshua for his presentation, "Building Meaningful Relationships: PepsiCo Connects Online and Offline Using Social Media" at 3:00pm, on Wednesday, October 27th at NACCM 2010. Learn how PepsiCo is using digital and social media channels to build their reputation and connect with loyal customers as well as potential new influencers. By leveraging digital storytelling and conversational marketing to drive news creations, PepsiCo has gone from impressions to connections. In this session we will discuss tools for the trade, how to operated a digital communications team and best practices on execution. Download the brochure and register today!