Joshua Karpf is Head of Digital and Social Media at PepsiCo, a $40 billion global beverage and snacks company with a portfolio of iconic brands including Pepsi, Frito-Lay, Gatorade and Quaker Oats. In his role, he helps develops programs that leverage digital media to communicate with online and offline constituencies, build connections and deliver on company objectives. He also leads educational efforts in this area around the company. Prior to joining PepsiCo Josh spent six years at the General Electric Company in social media, marketing communications, employee communications and public relations.
Join Joshua for his presentation, "Building Meaningful Relationships: PepsiCo Connects Online and Offline Using Social Media" at 3:00pm, on Wednesday, October 27th at NACCM 2010. Learn how PepsiCo is using digital and social media channels to build their reputation and connect with loyal customers as well as potential new influencers. By leveraging digital storytelling and conversational marketing to drive news creations, PepsiCo has gone from impressions to connections. In this session we will discuss tools for the trade, how to operated a digital communications team and best practices on execution. Download the brochure and register today!
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