Internetretailer.com reports that a new study finds U.S. companies that use social media to deepen customer loyalty spend nearly twice as much on the marketing tactic as those that use it for other reasons. Further, marketing budgets related to social media are growing, with loyalty initiatives growing the fastest in terms of dollars spent. The amount of marketers’ social media budget allocated to loyalty increased by 293% from 2009 to 2010, while brand awareness and customer acquisition budgets increased by 189% and 214%, respectively. Social media budgets for driving loyalty have experienced the most growth for the past three years, the report says.
As customer loyalty continues to be the major push within social media use; how can customer loyalty professionals leverage this toward actionable results?
Learn more: U.S. companies spend for social media tied to customer loyalty
Enhance your customer loyalty and engagement skills with Robyn Tippins, Community Lead at Yahoo! Developer Network as she presents, "From Ordinary Customer to Fervent Fans: Yahoo! Helps Customer Take the Leap" at NACCM 2010 - October 25-27, 2010 in Orlando. Visit the NACCM 2010 event page to download the brochure.