Washington Post recently discussed the lighthearted side of call centers. India is known for their call centers, which are outsourced from the U.S. and is estimated to be an approximately $64 billion dollar Industry. In a new movie from Bollywood titled "Hello", the makers of the film define in pop culture terms what it means to be one of the 2 million call center workers in a comedic light. As this editor from India Today eloquently stated:
"It was bound to happen. The glitz of globalization provides its own cultural cliches. The call center is the most widely shared temptation among the chroniclers of new India. For the metaphor hunters of Indian popular culture and fiction, the call center has replaced the old snake charmer."
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