Friday, October 24, 2008

Customer Satisfaction at Verizon

In a recent study from J.D. Power and Associates, they announced that Verizon wireless ranked the highest in terms of retail customer satisfaction, as well as customer loyalty in comparison to the other top 5 wireless carriers. As reported here, the metrics for measurement included: sales staff, store display, store facility, and price along with promotion. In a statement from Jack Plating, COO of Verizon, he stated:

"Our leadership in retail customer satisfaction sets us apart from other wireless providers. At our 2,400 company-owned and -operated retail locations, our sales and service representatives are committed to delivering a rewarding retail experience for all who visit our stores looking for the latest phones on the nation's most reliable wireless network. This is especially important as we approach the holiday buying season since so many shoppers put Verizon Wireless at the top of their list."

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