Have companies forgotten about how simple and effective thanking customers can be? This post on Get Elastic discusses how appreciated Philip Mikal felt after he received a hand-written thank you note from Rackspace hosting. He even mentions, “A handwritten note and cow bell to celebrate their recent IPO; Rackspace understands that customer service is the new marketing.”
Businesses will have to revert to basic principles this holiday season in order to keep customer loyalty high, especially because of our current economic situation.
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