Jason Tarasi explains in this post in Ezine Articles that many businesses out there are still making the cardinal mistake of ignoring their customers and treating them as nothing more than a mere annoyance. He discusses how customer service can result in repeat sales, less refund requests, and more sales through referral marketing through satisfied customers. Here are some important issues he stresses companies should adhere too.
1. Get back to your customers within 24 hours because it can seem like an eternity to your customer.
2. Give your customers unexpected bonuses. This will help build loyalty and keep your business fresh.
3. Be prompt with refunds because it will only lead to potential headaches if you take too long.
4. Lastly, create quality products and services because ultimately that is what the customer is looking for.