More and more organizations are viewing customer experience as a strategic priority. As firms strive to establish a competitive advantage through customer experience management, it becomes clear that they must develop a deep understanding of experience management to evolve a solid strategy and approach.
The 2012 Total Customer Experience Leaders Summit is an event that not only redefines customer centricity, but explains what this means for you, your brand and your business. It will unite diverse industry leaders to share genuine insights and best practices for "Designing an Integrated Experience with a Measurable Impact."
In addition to AAA, see who else will be sharing insights on Customer Experience Design:
• The Academic Research Evidence
Neil Morgan, PetSmart Distinguished Professor of Marketing Chair, Kelley School of Business, Indiana University
• Managing the Customer Experience - What it Means and What it Takes to Do it Well
D. Randall Brandt, Vice President, Customer Experience & Loyalty, Maritz Research
Lou Carbone, Founder & CEO, Experience Engineering, Author, Clued In: How to Keep Customers Coming Back Again and Again
• Redesigning a Guest Experience Feedback Program for Improved Change Management & Enhanced Outcomes
Mathew Valenti, Ph.D., Director, Global Market Research, Starwood Hotels & Resorts
Erik Andersen, Vice President, North America, GfK Custom Research
Download the brochure to see the full program here.
As a reader of our blog we’d like to offer you a 15% off the standard registration rates, use code TCEL12BLOG to save. Register today. Visit the webpage to register today.
We look forward to seeing you this June in Boston!
The Total Customer Experience Leaders Event Team
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