Tuesday, April 3, 2012

Podcast: Peter Dixon on Customer Experience

Peter Dixon, Senior Partner, Creative Director, Prophet, will be speaking on Understanding and Delivering Customer Experiences at our upcoming Total Customer Experience Leader's Summit. I caught up with him last week to record a quick podcast where we discussed his work with Prophet and the keys to building a great customer experience program.

Peter focuses a lot of the "moments of truth" for a company, creating an emotional connection and the small moments of delight that can pay off big if a company is willing to invest in them. As he put it "big brands doing small things."

Listen to our podcast here for more customer experience insights.

If you'd like to hear more from Peter Dixon, join us at the Total Customer Experience Leader's Summit this June. As a reader of our blog we’d like to offer you a 15% off the standard registration rates, use code TCEL12BLOG to save. Visit the webpage to register today.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.

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