Create Authentic Brand Identities Through Storytelling

Photo by paul bica

I believe in the power of storytelling and you should too. Why?

There are many examples of how great storytelling evokes emotion, which causes your customers to take action. Here are just a few that I've written about recently:

• "How to Recognize Your Employees Through Storytelling"
• "A New Twist on Storytelling:The Cleveland Clinic Empathy Series Continues"
• "The Critical Element Missing from Your Customer Experience Programs"
• "How to Create an Emotional Customer Experience"

Ready to learn more? Here are some key resources to help you get started:

• "Go Beyond Advertising and Into Storytelling" by Jim Yu, Founder and CEO of BrightEdge
• Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones

If creating authentic brand identities through storytelling sounds intriguing to you, be sure to join Daryl Travis, CEO for Brandtrust, at the Total Customer Experience Leaders Summit this week in Miami, Florida as he presents "Using Emotional Energy to Make Your Customer Experience Programs Easier, Faster and Smarter."

There's still time to register! Go to www.iirusa.com/totalcustomer for details.Stay connected with TCEL:

• twitter.com/TotalCustomer #TCEL14
• linkedin.com/Total Customer Experience Leaders
• facebook.com/TotalCustomer

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.

How to Recognize Your Employees through Storytelling

Photo by paul bica

"People may take a job for more money, but they often leave it for more recognition." - Dr. Bob Nelson, best-selling author and motivational speaker

According to Total Customer Experience Leaders Summit (TCEL) session speaker Janet LeBlanc, "Customer-centric companies know how important it is to reward and recognize their employees." Creating a relevant story with the employee at the center of the recognition goes a long way to unlock higher performance and engagement.

A story that lacks a unique perspective will create the opposite effect as described in "How to Ruin an Employee's Big Moment" by Jeff Haden.

Great recognition uses great storytelling as its foundation. Learn how to effectively recognize your employees in "Transforming Company Culture through Storytelling" by Darcy Jacobsen.

Join me in Miami next week (April 9-11) for TCEL and hear more about employee recognition from Janet LeBlanc during her session, "Employee Recognition Programs Energize and Strengthen Customer-Centric Organizations."

To learn more about the event and register, go to http://www.iirusa.com/totalcustomer.

Stay connected with TCEL:

• twitter.com/TotalCustomer #TCEL14
• linkedin.com/Total Customer Experience Leaders
• facebook.com/TotalCustomer

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.

How to Create an Emotional Customer Experience

“Let’s not forget that the little emotions are the great captains of our lives and we obey them without realizing it.” ― Vincent Van Gogh, highly influential post-Impressionist artist

Great storytelling evokes emotion. Using the power of storytelling, you can create emotionally compelling videos with equally compelling messages that will continue to resonate with your employees and customers and build brand loyalty.

This video is one of the best examples of storytelling I’ve seen posted on www.publicwords.com. If the video doesn't appear below, you can view it at http://youtu.be/7s22HX18wDY

 

This post also provides tips on how to recreate the same “magic” for your videos.

Here are two articles from www.ragan.com to help get you started on creating videos to engage your employees, who are the “key to delivering your customer’s experience,” according to Total Customer Experience Leaders Summit (TCEL) keynote speaker Peter Neill, Former Chief Customer Officer, Level 3 Communications:

• 20 Ideas for Your Next Corporate Video:
• An A-to-Z Guide to Producing Internal Videos for Employees:

Want to hear more from Peter on customer experience in person? Join him at Total Customer Experience Leaders Summit 2014 in Miami in April. To learn more about the event and register, go to www.iirusa.com/totalcustomer

Stay connected with TCEL:

• twitter.com/TotalCustomer #TCEL14
• linkedin.com/Total Customer Experience Leaders
• facebook.com/TotalCustomer

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.