Wednesday, January 7, 2009

Customer Retention and Satisfaction Named Top Priorities

According to, customer retention and satisfaction have been named the top priorities for marketers in 2009. This stems from the understanding that companies are looking for ways to keep their customer's coming back and keeping consumer confidence in the product high during this tough fiscal times.


The Marketing Executives Networking Group (Meng) and Anderson Analytics released their Top Marketing Trends for 2009 survey this week, which found that out of 62 identifiable marketing concepts, customer retention and customer satisfaction came out on top.

As a customer service professional how do you feel this will affect your business in the coming year? We'd love to hear your thoughts. Please share with us here or on LinkedIn!

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